In two weeks, Columbus natives, twenty|one|pilots will be playing a sold-out show at the Lifestyles Community Pavilion’s outdoor stage.
The band sold-out the 4,500 capacity venue in a day. Which definitely means something when it comes to a local band.
Since the band is from Columbus, there are a lot of locals who did not get tickets fast enough but still want to see them.
In comes a company called Bold Hive. Bold Hive wants to help businesses find their way with design and technology.
So how is Bold Hive helping people get into the twenty|one|pilot’s show?
They created a Columbus brand scavenger hunt.
The best thing about this scavenger hunt is not the prize of concert tickets, it’s companies working together to promote themselves.
Clues are given through Bold Hive’s Twitter account and the answers are found on the websites of Columbus brands’. By making people move from site to site, they will learn more about companies in Columbus and may become interested in trying products. The search engages them to interact with companies they may or may not know about.
Users must use #CBUSBrandHunt to submit their guesses.
The hunt engages users, utilizes social media and also promotes local businesses. It’s a great campaign. Plus the winners get to see one of the best bands from Columbus.
Do you know of any campaigns that engage users creatively?
Would you take the time to participate in an online scavenger hunt for prizes?