Home » Music » Columbus brands join up for creative marketing

Columbus brands join up for creative marketing

In two weeks, Columbus natives, twenty|one|pilots will be playing a sold-out show at the Lifestyles Community Pavilion’s outdoor stage.

My friends and I with twenty|one|pilots

My friends and I with twenty|one|pilots

The band sold-out the 4,500 capacity venue in a day. Which definitely means something when it comes to a local band.

Since the band is from Columbus, there are a lot of locals who did not get tickets fast enough but still want to see them.

In comes a company called Bold Hive. Bold Hive wants to help businesses find their way with design and technology.

So how is Bold Hive helping people get into the twenty|one|pilot’s show?

They created a Columbus brand scavenger hunt.

The best thing about this scavenger hunt is not the prize of concert tickets, it’s companies working together to promote themselves.

To enter the contest, users must send a tweet that says, “Join me in the @boldhive CBUS Brand Hunt for tickets to the sold-out hometown @twentyonepilots show! http://boldhive.comĀ  #CBUSBrandHunt.”

Clues are given through Bold Hive’s Twitter account and the answers are found on the websites of Columbus brands’. By making people move from site to site, they will learn more about companies in Columbus and may become interested in trying products. The search engages them to interact with companies they may or may not know about.

Users must use #CBUSBrandHunt to submit their guesses.

The hunt engages users, utilizes social media and also promotes local businesses. It’s a great campaign. Plus the winners get to see one of the best bands from Columbus.

Do you know of any campaigns that engage users creatively?
Would you take the time to participate in an online scavenger hunt for prizes?


One thought on “Columbus brands join up for creative marketing

  1. Yes I would most definitely par take in this campaign scavenger hunt if I had not already bought my tickets to the best band ever… Twenty-One Pilots. This is really exciting to see different kinds of marketing campaigns emerging everyday. It is also awesome that it stays completely local supporting different local businesses. I have not heard of any other really creative campaign other than the Honda Pinterest Campaign, which was where Honda reached out to Pinterest uses to post their ‘Pintermission’. You should check the campaign out; it was a very cool and innovative concept. Great Post!

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